Concept, Creative Direction + Art Direction
Launch developed for a new product line for NYDJ to celebrate women and their curves.
Concept, Creative Direction + Art Direction
Redesign and relaunch of NYDJ.com with new platform development including homepage, product listing page, product description page, navigation, header, footer and all brand pages.
Concept, Creative Direction + Art Direction
A campaign celebrating women and how they feel in NYDJs. Casted with women from a Nation wide casting call who flew to LA to share their story of empowerment and inspiration.
Concept, Creative Direction + Art Direction
Concept and Art Direction for a collection of denim with elevated fabrics.
Concept, Creative Direction + Art Direction
Concept and Art Direction for seasonal brand photography.
Concept, Creative Direction + Art Direction
Concept and art direction for brand photography for NYDJ to be used across multiple channels including instore, e-commerce, digital and brand marketing developed each season.
Concept, Creative Direction, Art Direction + Design
Key imagery created for NYDJ across print and digital to introduce customers to the brand and the focus of "FIT IS EVERYTHING" as well as the technology of the denim.
Concept, Creative Direction + Art Direction
A campaign celebrating the power of fit and the women’s story of empowerment and inspiration.
Concept, Creative Direction + Art Direction
Concept and Art Direction for seasonal brand photography.
