Creative Direction + Art Direction + Concept
Launch creative developed for Item Beauty’s Quip Stick lip launch.
Creative Direction + Art Direction
Launch creative for Empower Me Matte Lipstick and Liner for Tresluce Beauty with co-founder Becky G.
Creative Direction + Art Direction
Launch creative developed for Item Beauty highlighter Hey Hi Halo for Sephora and itembeauty.com.
Creative Direction + Art Direction
Launch creative for Hello Brows liner and brow gel for Tresluce Beauty with co-founder Becky G.
Concept + Art Direction + Creative Direction
Creative supporting the Fabletics Swim launch, a new category of business with content strategy built for all channels including digital, social and video.
Concept + Design Direction
Fabletics collaboration with Madelaine Petsch.
Concept + Design Direction
Fabletics collaboration with Maddie Ziegler.
Art Direction + Design Direction
Fabletics August launch featuring soft, studio-centric fabric in a elevated serene setting to capture the essence of the collection.
Concept, Design Direction + Art Direction
Concept, creative and campaign assets for Fabletics collaboration with dancer and actress Maddie Ziegler.
Typography: Nicole Wageck
Concept + Design Direction
Fabletics collaboration with Kelly Rowland celebrating her dance street style and living bold, confident and unapologetic.
Creative Direction, Concept + Design Direction
Overall look and feel developed for the launch of our Fitness App. Set photography direction and gender inclusive brand guidelines including social strategy, welcome drip and instore signage.
