Concept, Creative Direction + Design
Everyday bodycare line designed to celebrate Victoria's Secret core brand elements and rose water ingredients.
Packaging Creative Direction
Seasonal collection for Victoria’s Secret Makeup partnering with designer Christian Siriano using elements and inspiration coming from his collection.
Concept + Art Direction
Packaging photography for Victoria's Secret Makeup. Concepted, collaborated and art directed photo shoots with 2d Creative team. Concepted all key looks with Product Development team and makeup artists.
Creative Direction + Design
Seasonal collection for Victoria’s Secret Makeup using Moroccan elements of the season that tied back to an overarching instore theme inspired by Yves Saint Laurent's Jardin Majorelle.
Concept, Creative Direction + Design
A professional extension of Victoria’s Secret Makeup that is inspired by backstage products used by makeup artists to create flawless photo ready skin.
Concept, Creative Direction + Design
Launch of a new fragrance and accessories for Victoria’s Secret celebrating core brand equities while using Victoria as our muse of the brand and the launch of lifestyle accessories and cosmetic bag collection.
Concept, Creative Direction + Design
Cashwrap key items and makeup kits for Victoria's Secret Makeup. Also worked with the 2d Creative team to Art Direct photo shoots as well as Product Innovation to decide on the key looks.
Concept, Creative Direction + Design
Victoria's Secret beauty cashwrap brand created to celebrate the supermodel’s secrets.
Concept, Creative Direction + Design
Launch of a new luminous makeup line for Victoria's Secret focusing on the “angelic” side of the brand while using core pink on pink stripes and a playful handwriting element.
