Concept

ITEM Beauty by Addison Rae, with Gen Z as the target audience, wanted to evolve the creative identity across all touchpoints, keeping content and campaigns fresh while repositioning Addison’s role with the brand.

Art Direction + Design Direction

Fabletics August launch featuring soft, studio-centric fabric in a elevated serene setting to capture the essence of the collection.

Creative Direction + Art Direction + Concept

Launch creative developed for Item Beauty’s Quip Stick lip launch.

Creative Direction + Art Direction

Launch creative developed for Item Beauty highlighter Hey Hi Halo for Sephora and itembeauty.com.

Concept + Design Direction

Fabletics collaboration with Madelaine Petsch.

Creative Direction

Each year, Stitch Fix analyzes feedback from millions of clients, alongside insights from our Stylists and in-house trend experts, to predict the trends that will define the year ahead and share inspiration for our clients.

Creative Direction + Art Direction

Launch creative for Empower Me Matte Lipstick and Liner for Tresluce Beauty with co-founder Becky G.

Concept + Art Direction + Creative Direction

Creative supporting the Fabletics Swim launch, a new category of business with content strategy built for all channels including digital, social and video.

Concept + Design Direction

Fabletics collaboration with Maddie Ziegler.

Creative Direction, Concept + Design Direction

Overall look and feel developed for the launch of our Fitness App. Set photography direction and gender inclusive brand guidelines including social strategy, welcome drip and instore signage.

Creative Direction + Art Direction

Launch creative for Hello Brows liner and brow gel for Tresluce Beauty with co-founder Becky G.

Concept + Design Direction

Fabletics collaboration with Kelly Rowland celebrating her dance street style and living bold, confident and unapologetic.

Concept, Design Direction + Art Direction

Concept, creative and campaign assets for Fabletics collaboration with dancer and actress Maddie Ziegler.

Typography: Nicole Wageck

Concept, Creative Direction + Art Direction

Launch developed for a new product line for NYDJ to celebrate women and their curves.

Concept + Creative Direction

Creative concept developed for a youthful sub brand of NYDJ. A flirty elegance and a touch of sophistication. She is a classic that never goes out of style, just like her jeans. Includes naming and logo development.

Concept, Creative Direction + Design

Victoria's Secret beauty cashwrap brand created to celebrate the supermodel’s secrets.

Concept, Creative Direction + Design

Everyday bodycare line designed to celebrate Victoria's Secret core brand elements and rose water ingredients.

Creative Direction + Design

Seasonal collection for Victoria’s Secret Makeup using Moroccan elements of the season that tied back to an overarching instore theme inspired by Yves Saint Laurent's Jardin Majorelle.