I am a storyteller, leader and creative director with expertise in fashion, beauty and lifestyle brands. I love the creative process and thrive in collaborative environments. I mentor, inspire, guide and focus while creating beautiful product along the way. I love design and live it in every facet of my life. I drink iced coffee everyday of the year, have a weakness for metal bands and Pinterest and practice hot yoga to hip hop. I enjoy an occasional pop of color. I love happy accidents and find inspiration in the unexpected.

alisaf@mac.com

@iamalisaflaum