Concept, Creative Direction + Design

Launch of Vicoria’s Secret lifestyle core accessories and cosmetic bag collection that launched along side with the Victoria fragrance. Accessories drove 60m of incremental sales over the initial 2 years.

Concept, Creative Direction + Design

A fall fashion collection of seasonal accessories that uses core brand animal prints as a more provocative collection to sit with the core. This collection was originally launched as seasonal and due to its success it was continued as a core collection.

Concept + Creative Direction

A spring fashion collection of seasonal accessories to support the launch of Victoria's Secret Love Me fragrance.

Concept, Creative Direction + Design

A seasonal fashion collection of accessories that uses core brand animal prints, stripes and dots in a bold black and white collection.

Concept + Creative Direction

A collection of promotional accessories and items that were created for Victoria’s Secret Sport that use core equities of the sport line.

Concept + Creative Direction

Travel collection options developed for Victoria’s Secret.

Concept, Creative Direction + Design

A spring fashion collection of seasonal accessories that uses core brand lace prints in neons and stripes in sequins.

Concept + Creative Direction

A collection of promotional accessories and items that were created for Victoria’s Secret for the Spring Summer season.

Concept + Creative Direction

Gifting and accessories developed for Valentine’s Day with a “me day” concept focusing on gifts and pick me up items.